Monday, March 9, 2015

Summary and Thoughts on the Apple Spring Forward Announcement 3/9/15


Other announcements:
  • Moving to 40 stores in China
  • Apple Pay
    • Triple the participants since the last announcement
    • Vending machines are starting to take Apple Pay
  • CarPlay - more...
  • HomeKit - more...
  • ResearchKit: NEW
    • For Medical Research
    • Lets researchers work with many people in many places, who have information and apps to work with (iPhones and perhaps Apple Watch)
    • Open Source - to encourage involvement and adoption (and possible future cross platform involvement?)
    • Enabling two-way communication, integration with Health Kit
    • Apps:
      • mPower - Parkinson's research with the University of Rochester
      • GlucoSuccess - Massachusetts General
      • MyHeart Counts - Stanford Medicine and the University of Oxford
      • Asthma Health - Mount Sinai Hospital and Weill Cornell Medical College
      • Share The Journey - Breast Cancer research with the Dana-Farber Cancer Institute, UCLA School of Public Health, Penn Medicine, and Sage Bionetworks


Product announcements:
  • Apple TV - price down to $69 (from $99) but otherwise unchanged
  • HBO Now - HBO streaming, without cable - $14.99/mo available starting in April, exclusive to Apple.
  • Macbook 12"
    • 2 lbs!
    • 13.1mm thick at the thickest point (down from 17.1mm for macbook air)
    • New keyboard
      • Edge to edge of the laptop
      • with all new stable butterfly mechanism with shorter travel
      • led per key
      • thinner
    • 12" retina display - 2304x1440 - thinnest ever
    • trackpad - force touch trackpad
      • force sensors
      • taptic engine (instead of clicks, feedback)
      • new force click gesture
    • TIny new logic board - no fan!
      • 5 watts!  max 1.3Ghz new-generation Intel
    • USB-C (USB 3 speed)
    • Starts at $1299
    • Silver, Space Grey, Gold
  • Updated Macbook Air
    • Updated CPUs
    • Thunderbolt 2
    • 13" has double-speed flash storage
  • Updated 13" Macbook Pro
    • force-touch trackpad
    • double-speed flash storage
    • updated CPUs
    • more battery life
  • Apple Watch - what is new news?
    • We now know prices - smaller is cheaper, larger is more expensive
      • Apple Watch Sport - $349 for 38mm and $50 more for 42mm
      • Apple Watch - $549- $1049 for 38mm, and $50 more for 42mm
      • Apple Watch Edition - $10,000-$17,000 (prices different not necessarily by size)
      • So the total range is $349-$17,000
    • Pre-order on 4/10/15
    • Arriving 4/24/15
    • Apple communicated anew and in a more focused way about the 3 areas of value and focus for use:
      • Time keeping
        • Select different faces
        • Not sure I saw something new
      • Communication
        • Can do the Dick Tracy thing and answer calls on your wrist
        • Listen to music with bluetooth headphones, without your iPhone
        • Any notification on your iPhone can make it to your watch
        • Nice Uber integration app
      • Fitness
        • Great but I'm not sure I saw something new
    • Rumors and/or facts after the fact:
      • 9to5Mac says that, "
        Apple Watch includes 8 GB of storage, allows 2 GB of music and 75 MB of photo"
      • Apple Insider says that the Apple Watch is rated to the IPX7 standard, which means, "the Apple Watch will be able to withstand immersion in water up to 1 meter for up to 30 minutes" - good for a shower, but not a swim, they say.
      • TechCrunch says the Apple Watch battery is replaceable, and may have a roughly 3 year lifespan.

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