Apple's attempt to do good

Apple has made pledges and commitments in many areas.

• Working conditions:
• Improve working conditions for all workers involved in Apple products
• Apple Supplier Responsibility Requirements
• Supplier Responsibility - Apple Tracks Progress
• Apple's Diversity Focus
• Environmental efforts:
• Use the most environmentally friendly methods and materials
• Use renewable energy, make Apple products as efficient as possible
• Apple's environmental pledge
• Apple tracks progress towards its environmental pledge
• Make the best products it can, period.
• 2011 Forbes article about Steve Jobs' advice to Nike - make only the best stuff
• 2012 Wired article - Apple's goal isn't to make money

I knew Tim Cook had pledged support for working conditions.  I did not know Jeff Williams had expressed support so strongly.  2014 Techcrunch Apple BBC response - Mr. Williams made the statement that if Apple stops using problematic tin sources, other companies will just snap up the sources and nothing will change.  It takes conviction to take a harder road, take the heat, and change things and stay involved.

For me this rings very true to how Apple operates.